Graphic design in everyday life

In general, "media" refers to various means of communication, as radio and television, newspapers, and magazines… that reach or influence people widely. Media are the methods of communication and Graphic design is a mode of communication using visual medium.

Nowadays technology has come a lifestyle that has been bordered by graphic designs. For example, the websites placed on the Internet are all based on the graphic design. A graphic designer design the way of presenting the information to attract the audience in every new substance that comes on the web.

It does not include just the web but also the texts of the books, the simple covers, pictures, and the comic books that tell stories in complete graphic presentations; the movies we watch or the TV shows. Even the newspapers present their articles with the help of graphic designers that make layouts no matter how simple but very important to help catch the eye and augment the meaning of what you are looking at or reading.

The work of graphic designers is presented everywhere without knowing it. From the simplest of road signs to the biggest ads, all have some sort of graphic to get your attention. Graphics are one of the earliest teaching tools used for kids with shapes and colors being portrayed in schoolbooks all over the world.

Imagine a commercial with simply a voice trying to sell you a product with no graphic just a voice to describe and tell you why you need that product; of course it would not be a big seller. Or visualize the Coca-Cola brand without the red and white design or Nike without their trademark. There is a true power in graphic design, a control to move people in a way that makes them someway feel connected to a product just based on the way it looks. Some of the true artists of today are those people that are creating graphics for products and companies around the world.

perspective

Around the age of 25, Müller decided to assign himself completely to street painting. He traveled all over Europe, making a living with his transitory art.

Because of his foundation in traditional painting and modern communication, Müller uses a more simple and graphic language for his art. He paints over large areas of urban public life and gives them a new appearance, thus challenging the perceptions of passers-by. The observer becomes a part of the new scenery offered. Edgar Müller’s extraordinary art has been widely covered in print and digital media.

Edgar Müller needed 5 days to complete this giant picture. Together with up to five assistants he painted all day long from sunrise to set. The enormous illusion is reached by applying the anemographic technique to a huge street painting. Around 250 square meters large this picture is part of Edgar's newest project. 

He spent five days, working 12 hours a day, to create the 250 square meter image of the crevasse, which, viewed from the correct angle, appears to be 3D. He then persuaded passers-by to complete the illusion by pretending the gaping hole was real.

Playing with perspective

We can do some crazy things on a picture without even using Photoshop. We just have to play with perspective, take the right angle and shoot. Here is a nice selection of such pictures.

Bricolage

Bricolage is the work of fitting an object and using it for a function that was not originally planned. Bricolage can be created in any art linked field varying from paintings, graphic design, 3D to fashion and also, in everyday life. In the world of Bricolage creativity is the key. Bricolage can also be described as a method of doing things the opposite to how they are intended to.

The fashion production uses bricolage like styles by integrating objects normally consumed for other functions. For example, using candy wrappers to produce handbags.

http://www.ecoist.com/

Another example of Bricolage in fashion would be from the film Zoolander. In the movie one of the main characters, Mugatu, creates a clothing line called “Derelicte”, this clothing line is based around using junk to make clothes.

United colors of Benetton ad 1990’s

http://production.investis.com/ben_en/about/campaigns/list/breastfeeding/?version=1

What we can see in this ad is a black women breastfeeding a white child. Once we see this advertisement we will be shocked and surprised. We will take a little more time to understand its meaning. What will first come on mind is how racist and humiliating this picture is and it will be extremely disturbing because of the way that the black women is represented, it will take us back to the history of slavery where the black women were used by the slave owner to breast feed their white children. But then we will feel like how beautiful this image is. How lovely and touching to see a black woman feeding a white child showing love and nurturing and how color doesn’t matter because we’re truly all human. And maybe after looking at all this we can see a unity or a mixed race marriage. What could be also possible is that this mother married a white man and delivered a white child or this mother adopted a white child. And of course because it’s a clothing ad the point isn’t the woman but that color doesn’t matter we can all buy ucob products. Regardless of race, united colors of Benetton will always take care of our look like the mother is taking care of the child.

And what if a white mother nursing a black child was represented in this ad would it make such a big deal?