Guerrilla marketing

Guerrilla marketing is a form of marketing that relies on the use of original, unexpected, and unusual techniques to familiarize people with a brand or concept.

This type of marketing can appear anywhere. In normal locations like billboards, magazines, and TV ads, guerrilla marketing often requires the use of a strange or bizarre device, such as an unusually shaped billboard, a weird magazine ad, or a video advertisement that doesn't follow the normal methods.

Instead of using the advertisements to help the consumers to be familiar with a brand, a guerrilla marketer relies on craftiness and clever plans to get people interested. These campaigns tend to be very remarkable; few people can remember basic print ads for famous soft drinks, for example, but many consumers remember guerrilla marketing campaigns, which create debate or strong attention.

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